Enabling digital learning and on-line events for the Marketing Association of Slovenia

The Marketing Association of Slovenia (DMS) is a key organization in the Slovenian marketing landscape, regularly hosting training sessions and events for its members. However, the onset of the COVID-19 pandemic posed a significant challenge, as in-person gatherings were no longer feasible.

DMS needed a swift and effective solution to continue delivering value to its members in a completely virtual environment.

Challenges 

During the pandemic, DMS faced several challenges:

• Urgent Need for Digital Transformation: With face-to-face events on hold, DMS had to rapidly shift to an online format to maintain their engagement with members.
• Platform Selection: The organization required a platform that was not only capable of delivering high-quality virtual events but was also scalable and easy to manage.
• Integration with Payment Systems: DMS needed to ensure that the chosen platform could be seamlessly integrated with their existing payment systems for a smooth user experience.

Our Solution 

We worked closely with DMS to identify their needs and advised them on selecting the most suitable platform for online training and events. After careful consideration, we implemented the following:

• Platform Setup: Once the platform was approved, we took charge of setting up a comprehensive online training environment that was both flexible and scalable to meet the varying needs of DMS.
• Seamless Integration: We integrated the platform with DMS's existing payment system, ensuring a smooth and secure transaction process for participants.
• Rapid Deployment: Understanding the urgency, we completed the entire setup in under two months, enabling DMS to quickly pivot to virtual events.

Results

• Successful Transition to Online: In less than two months, DMS had a fully operational online platform that allowed them to continue their activities without disruption.
• Increased Flexibility: The new platform provided DMS with the flexibility to scale their events as needed and to reach a wider audience beyond geographical limitations.
• Sustained Member Engagement: Despite the challenges posed by COVID-19, DMS was able to maintain strong engagement with their members through continuous online training and events.

By guiding the Marketing Association of Slovenia through a rapid digital transformation, we enabled them to continue delivering high-quality training and events during a time of crisis.

The flexible and scalable platform we implemented not only met their immediate needs but also positioned them for future growth in the digital space.