Rapid development and integration of E-Commerce platform

Tom Tailor SEE is a leading fashion brand in Southeastern Europe, requiring a robust e-commerce solution that could seamlessly integrate with their existing systems while serving multiple countries.

The goal was to create a fully functional online store that would be connected to their ERP system, product information management (PIM), and content management system (CMS), and allow for rapid expansion to new markets.

Challenges

The key objectives and challenges for the Tom Tailor SEE e-commerce project were:

• ERP Integration: The online store needed to be fully integrated with Tom Tailor’s ERP system, managing prices, inventory, and product attributes, ensuring real-time synchronization across all platforms.
• Centralized Image Repository: The store required integration with Tom Tailor’s central image warehouse located in Germany, used globally to maintain consistent branding and product visuals.
• Multi-Country Deployment: The solution had to support e-commerce operations in 4 countries immediately, with the capability to add more countries swiftly, while also allowing some countries to utilize only CMS functionalities.
• Flexible Content Management: The CMS and PIM integration had to enable web editors to quickly and easily update the website's appearance, edit product descriptions, change images, and set up promotional campaigns.
• Rapid Market Expansion: The platform needed to allow new countries to be added within a 3-week timeframe, including the development of localized payment and logistics modules.

Our solution

We delivered a comprehensive e-commerce solution for Tom Tailor SEE, designed to meet all their needs:

• Seamless ERP Integration: The online store was fully integrated with Tom Tailor’s ERP system, ensuring real-time synchronization of prices, stock levels, and product attributes across all connected platforms. This integration provided consistent and accurate information for customers in all regions.
• Image Repository Connection: We established a direct connection to Tom Tailor’s central image repository in Germany, ensuring that all product images were up-to-date and consistent with the global brand standards.
• Multi-Country Setup: The e-commerce platform was launched for 4 countries, with the CMS functionality active in 4 additional countries. The system was designed for easy scalability, allowing new countries to be added with minimal effort.
• Flexible PIM and CMS Integration: The integration of PIM and CMS tools allowed the Tom Tailor team to manage content with ease. Editors could change the look and feel of the website, update product descriptions, swap out images, and manage promotional campaigns in a matter of minutes, ensuring agility in responding to market demands.
• Fast Market Expansion: We ensured that new countries could be added to the platform in less than 3 weeks, including the development of customized payment and logistics modules to meet local requirements.

Results

• Operational Efficiency: The seamless integration with the ERP and image repository streamlined operations, reducing manual workload and ensuring consistency across all markets.
• Enhanced Flexibility: The flexible CMS and PIM tools empowered the Tom Tailor team to make rapid changes, keeping the online store up-to-date and aligned with promotional activities.
• Scalability and Speed: The platform’s design allows for rapid expansion into new markets, with new countries being integrated into the system in less than 3 weeks.
• Increased Market Reach: The multi-country setup and the ability to quickly add new markets have expanded Tom Tailor’s online presence, supporting their growth strategy in the SEE region.

 

In just under 3 months, we successfully designed and launched a fully integrated e-commerce platform for Tom Tailor SEE, connected with their ERP system and central image repository. 

The platform’s flexibility, ease of content management, and rapid scalability have positioned Tom Tailor to effectively manage and expand their online presence across multiple countries, ensuring they stay competitive in the fast-paced fashion industry.