Case Study: Web Portal Redesign for Planet TV

Planet TV is a leading television station in Slovenia, offering a wide range of high-quality content to its viewers. To enhance its digital presence and better engage its audience, Planet TV sought to redesign its web portal, focusing on improving the overall user experience, particularly on mobile devices.

Challenge

Planet TV faced several challenges with its existing web portal, including:

• Suboptimal mobile user experience: As mobile usage surged, it became crucial to optimize the web portal for mobile devices to ensure a seamless experience for all users.
• Complex navigation: Users found it difficult to navigate through the vast array of content, leading to a less engaging experience.
• Ineffective delivery of marketing content: The web portal needed to balance the integration of marketing content without disrupting the user experience.

Solution

In less than two months, we designed and developed a new web portal for Planet TV, addressing all key challenges:

1. Improved Mobile User Experience:

   • The new portal was fully optimized for mobile devices, ensuring fast loading times, responsive design, and easy access to content. This overhaul provided a smooth and enjoyable experience for mobile users.

2. Intuitive Navigation:

   • We implemented a clear and intuitive navigation structure, allowing users to effortlessly browse through different content categories. The simplified navigation improved the overall usability of the site, making it easier for users to find what they were looking for.

3. Unobtrusive Marketing Content:

   • Marketing content was strategically integrated into the site in a way that enhanced, rather than disrupted, the user experience. This approach ensured that marketing messages were effective while maintaining user engagement.

Results

The redesign of Planet TV's web portal led to significant improvements in user engagement:

• 3x Increase in Traffic: The optimized mobile experience and improved navigation attracted more users to the site, resulting in a threefold increase in overall traffic.
• 4x Increase in Time Spent on Site: With easier access to content and a more engaging user experience, visitors spent four times longer on the site, exploring more content and interacting with marketing materials.

 

The successful redesign of Planet TV's web portal not only enhanced the user experience but also significantly boosted traffic and user engagement.

By focusing on mobile optimization, intuitive navigation, and subtle marketing integration, Planet TV has strengthened its digital presence and improved its connection with its audience.