- Software:Umbraco CMS; SharpSpring marketing automation
- Service:
Website development
- Client:Lilly Chalet
- Date:01.10.2024
Lilly Chalet: A Seamless Booking and Content Management Experience
We developed a modern, conversion-focused website for Lilly Chalet, a boutique holiday accommodation in the Austrian Alps. The goal was to create a visually appealing, easy-to-manage platform that supports direct bookings, inquiries, and automated marketing—all while delivering a great user experience on every device.
Project Goals
The website had to fulfill three main goals:
-
Present the charm and uniqueness of the accommodation clearly and professionally.
-
Allow visitors to book stays or send inquiries directly through the website.
-
Give the property owners full control over content updates and reservation management via a user-friendly backend.
Technical Implementation
-
CMS: The site is built in Umbraco, offering a flexible and intuitive editing environment.
-
Booking functionality: Visitors can make direct booking requests or submit custom inquiries through integrated forms.
-
Marketing automation: The website is connected to SharpSpring, enabling lead capture, visitor tracking, and personalized email automation.
-
Custom admin interface: Allows the property manager to update room details, availability, seasonal pricing, promotions, and more without technical support.
User Experience and Design
The design is clean and inviting, putting the spotlight on the location, amenities, and atmosphere of Lilly Chalet. Navigation is straightforward, and the booking process is kept simple to reduce drop-offs. The site is fully responsive and optimized for fast loading on all devices.
SEO and Conversion Optimization
-
SEO-friendly structure: Well-organized content, optimized headings, meta data, and clean URLs improve search visibility.
-
Clear calls-to-action: Strategically placed CTAs and forms encourage visitors to convert into guests.
-
SharpSpring integration: Enables precise tracking, segmentation, and automation of marketing efforts, supporting long-term growth and guest engagement.
Outcome
The result is a stylish and functional multilingual website that supports the business goals of Lilly Chalet—boosting occupancy rates, simplifying operations, and enhancing the guest journey from first click to final booking.
