Boosting enrollment by 30% with marketing automation for IEDC - Bled School of Management

IEDC - Bled School of Management, a renowned international business school, sought to enhance its enrollment numbers by implementing a more sophisticated marketing approach.

The school aimed to leverage marketing automation to better engage with prospective students and guide them through the enrollment process effectively.

Challenges

IEDC - Bled School of Management faced the following challenges:

• Increased Enrollment: The school needed to boost enrollment rates by more effectively nurturing prospective students through the decision-making process.
• Targeted Content Delivery: It was crucial to deliver the right content to the right audience at the right time, ensuring that prospective students received relevant information throughout their buying journey.
• Comprehensive Lead Nurturing: The client required a well-structured lead nurturing program that could effectively guide potential students from initial interest to enrollment.

Our Solution

We implemented the Constant Contact marketing automation tool to help IEDC - Bled School of Management achieve their goals:

• Lead Nurturing Program: In collaboration with the client, we developed a detailed lead nurturing program. This program was designed to engage prospective students at every stage of their buying journey, from initial awareness to final decision-making.
• Content Strategy: Through extensive analysis and research, we identified key content that influenced the decision-making process. We then mapped out the buying journey for each target group and prepared tailored content for each stage. This ensured that prospective students received relevant, timely information that addressed their specific needs and concerns.
• Marketing Automation: Constant Contact’s powerful automation capabilities were utilized to deliver personalized content to prospects based on their stage in the buying journey. This automated approach allowed for consistent and timely communication, helping to keep prospective students engaged and moving towards enrollment.

Results:

• 30% Increase in Enrollment: The implementation of Constant Contact and the lead nurturing program led to a significant 30% increase in enrollment, demonstrating the effectiveness of targeted content and automated marketing.
• Enhanced Engagement: Prospective students received personalized, relevant content throughout their journey, resulting in higher engagement and a smoother transition from inquiry to enrollment.
• Optimized Marketing Processes: The automation tool streamlined IEDC’s marketing efforts, allowing the team to focus on strategy and content creation while the system handled routine communication and follow-ups.

 

By implementing Constant Contact and developing a comprehensive lead nurturing program, we significantly boosted enrollment for IEDC - Bled School of Management.

The combination of targeted content and automated marketing not only improved the efficiency of their marketing processes but also ensured that prospective students were effectively guided through their buying journey, resulting in a 30% increase in enrollment.

This strategic approach has positioned IEDC as a leader in engaging and converting prospective students in the competitive field of business education.