Crafting a boutique and sales-driven website for IEDC - Bled School of Management

 IEDC - Bled School of Management is a distinguished international business school known for its boutique approach to executive education. The school wanted to create a website that would not only reflect its prestigious and exclusive image but also function as a key sales tool and a vibrant hub for its community of alumni, professors, and current students.

Challenges

IEDC  had specific requirements for their new website:

• Boutique Image: The website needed to convey the school’s high-end, international character through a sophisticated and elegant design.
• Sales Functionality: As a primary sales channel, the website had to effectively convert visitors into prospective students, providing clear information and easy navigation through the application process.
• Community Engagement: The site needed to serve as a central meeting point for the school’s diverse community, offering resources and connectivity for alumni, professors, and current students.

Our Solution

We developed a website for IEDC  that seamlessly integrated their need for an upscale design with powerful sales and community features:

• Elegant and Sophisticated Design: The website was designed with a focus on clean lines, professional aesthetics, and high-quality imagery, reflecting the boutique nature of the school. The overall design resonates with the school’s international reputation and appeals to a global audience.
• Optimized Sales Funnel: The site was structured to guide visitors smoothly through the information-gathering and application process. Clear calls-to-action (CTAs), easy-to-navigate menus, and strategically placed content ensure that prospective students can quickly find what they need and are encouraged to take the next step in their application journey.
• Community-Centric Features: Dedicated sections for alumni, professors, and current students were created, allowing each group to access relevant resources, network with peers, and stay connected with the school. The site serves as a digital hub where the entire IEDC community can interact and engage.

Results

• Enhanced Brand Image: The new website successfully projects IEDC boutique and international image, attracting high-caliber students and faculty from around the world.
• Increased Conversions: The optimized sales funnel has led to a higher number of inquiries and applications, solidifying the website’s role as a key sales channel for the school.
• Stronger Community Engagement: The website has become a central meeting point for the IEDC community, facilitating greater interaction and resource sharing among alumni, professors, and students.

The website we developed for IEDC - Bled School of Management perfectly balances the need for a boutique, high-end design with robust sales and community features.

It not only enhances the school’s online presence but also serves as a powerful tool for recruitment and community engagement, driving the school’s mission to connect, educate, and inspire leaders in the business world.