Enhancing customer acquisition for Sparkasse Pay with Constant Contact

Sparkasse Pay, the payment provider for Diners Club cards, sought to optimize their marketing and sales processes to drive new customer acquisition. To achieve this, they needed a robust system that could manage and streamline the entire customer journey, from lead generation to post-sales engagement.

Challenges

Sparkasse Pay faced several critical challenges in their customer acquisition efforts:

• Integrated Customer Acquisition: The client needed a system that could seamlessly integrate with their mobile app, allowing for a smooth acquisition process for new customers.
• Sales Funnel Management: A clear and comprehensive sales funnel was required to track leads at every stage and ensure they were managed efficiently.
• Automation and Campaign Support: The client required powerful automation features to process leads quickly via phone or email, as well as support for marketing campaigns and post-sales activities.

Our Solution

We implemented Constant Contact as the central platform for Sparkasse Pay's marketing and sales activities, ensuring a fully integrated and efficient system:

• Seamless Integration: The tool was fully integrated with Sparkasse Pay's mobile app, facilitating easy capture and management of new customer leads directly from the app.
• Comprehensive Sales Funnel: We set up a detailed sales funnel within Constant Contact, providing the sales team with a clear overview of all leads and their current stages. This allowed for better prioritization and management of sales efforts.
• Powerful Automation: Constant Contact's automation capabilities were leveraged to streamline the lead processing via phone or email, ensuring quick and effective follow-ups. Marketing teams also used the tool to prepare and execute targeted campaigns, manage post-sales activities, and handle consent collection.
• Ongoing Support: Beyond the initial setup and integration, we provide continuous support to Sparkasse Pay in implementing and optimizing their marketing campaigns, ensuring that they can make the most of the tool’s capabilities.

Results:

• Enhanced Lead Management: The integrated sales funnel provided full visibility of the lead pipeline, enabling the sales team to manage and convert leads more effectively.
• Improved Efficiency: Automation features reduced the time and effort required to process leads, leading to faster response times and higher conversion rates.
• Successful Campaign Execution: Marketing teams were able to efficiently launch and manage campaigns, resulting in improved customer engagement and acquisition outcomes.

Conclusion: By implementing Constant Contact for Sparkasse Pay, we significantly enhanced their ability to acquire and manage new customers. The integration with their mobile app, combined with a comprehensive sales funnel and powerful automation, streamlined both marketing and sales processes.

This solution not only improved lead conversion rates but also supported ongoing marketing efforts, positioning Sparkasse Pay for continued growth and success in the competitive payments industry.