Streamlining marketing operations for the Marketing Association of Slovenia

The Marketing Association of Slovenia (DMS) is a prominent organization with over 700 members and an extensive database of contacts. As the organization grew, so did the complexity of managing their contacts and communications, especially in light of GDPR regulations. DMS sought a solution that would not only simplify contact management but also automate marketing processes to enhance their efficiency and professionalism.

The DMS team faced several challenges:

• GDPR Compliance: Ensuring that their extensive contact database was managed in accordance with the latest GDPR guidelines.
• Manual Processes: Repetitive administrative tasks were consuming significant time, preventing the team from focusing on strategic initiatives.
• Need for Automation: DMS needed a tool that combined a simple CRM system with robust marketing automation capabilities to streamline their operations and improve member engagement.

Our Solution:

We introduced SharpSpring (now Constant Contact), a comprehensive CRM and marketing automation platform that met DMS's requirements. The solution was designed to:

• Automate Processes: By automating routine tasks, we significantly reduced the manual workload for the DMS team, freeing them to focus on higher-value activities.
• Enhance Communication: The automation tools enabled faster, more personalized communication with members, improving overall customer satisfaction.
• Improve Contact Management: With SharpSpring, DMS could easily manage their database while ensuring compliance with GDPR regulations.

Results:

• Increased Efficiency: The DMS team experienced a significant reduction in repetitive administrative tasks, allowing them to dedicate more time to strategic initiatives.
• Enhanced Member Engagement: Fast and personalized communication led to increased member satisfaction and engagement.
• Growth in Membership: The streamlined processes contributed to an increase in both membership numbers and readership of DMS publications.

 

By implementing SharpSpring, we helped the Marketing Association of Slovenia modernize their contact management and marketing processes. This not only ensured compliance with GDPR but also empowered the DMS team to operate more efficiently, resulting in greater member satisfaction and organizational growth.