Reduce IT support dependency by more than 80%.

Build a large and complex website on the Sitefinity CMS platform, enabling easy content management, full marketing control over content modules and landing page creation, and reducing dependency on IT support by more than 80%. Despite the complexity of the site, due to the specifics required by different locations, services, and vendors, managing the site is as simple as editing documents.

 
The robust Sitefinity CMS platform gives marketers complete control over content management

BTC City wanted to redesign the website to maximize the exposure of its tenants' offerings, give them the ability to publish promotions, offers, and events, and provide a platform for content marketing. A key requirement was that the CMS platform should be easy to use, reliable, scalable, and integrated with their other back office systems.

Focus on content marketing

The website serves as a showcase for individual retailers and their offerings through content articles. Each article also offers the opportunity to highlight a specific supplier, allowing users to go directly from the content to the retailer section. The articles, in turn, serve as a traffic generator through social media posts.

At the service of the visitor

The client wanted to make it easier for visitors to see opening times in real time, and we delivered. The task may sound simple, but in the case of BTC City, it's anything but. Each store sets its own opening hours, not just the location. With a little programming and customization of the back-end system, visitors to the website can check at any moment whether their store is open.