Transforming E-commerce with Integrated Digital Solutions: The Tom Tailor Success Story

In today's e-commerce landscape, businesses often struggle with managing separate platforms for content management (CMS) and e-commerce operations. This separation can make it difficult to pinpoint what drives sales success and complicates system management, turning it into a significant operational challenge. The future of digital commerce lies in unifying content and sales management through a Digital Experience Platform (DXP), which ensures an optimal customer experience. At Vareo, we successfully implemented this solution for Tom Tailor, a leading fashion retailer. Here's how we did it.

A New Era for Tom Tailor: From “Out of Style” to “In Fashion”

Tom Tailor, a renowned German fashion brand with a strong presence across Europe, faced a unique challenge. The company's Central and Eastern European branch was the most successful unit within the group, so much so that they saw no immediate need to sell their products online. However, the onset of the COVID-19 pandemic drastically changed this perspective. Like many brick-and-mortar retailers, Tom Tailor suddenly needed an online store to keep their customers engaged while physical stores were closed.

The existing platform they used to manage their digital presence was not designed for e-commerce. Even simple website updates required external agency support, leading to inefficiencies and delays. Recognizing the need for a complete digital overhaul, Tom Tailor turned to Vareo for a solution.

The Vareo Solution: Sitefinity and Ucommerce

After evaluating various options, Tom Tailor chose Vareo to spearhead the redevelopment of their website and online store. Sitefinity emerged as the winning choice, offering the ability to manage the entire e-commerce experience from a single platform. This solution also facilitated seamless integration with the backend systems essential for smooth e-commerce operations.

“Our experience with other e-commerce systems often led to challenges in content management,” explained Gorazd Planinc, Market Technology Architect at Vareo. “You end up constantly switching between systems to manage different parts of the business.”

“Sitefinity, integrated with Ucommerce, allowed us to manage everything from one place. The solution is highly scalable, ensuring it will continue to meet the company's needs in the future,” he added. “You can effortlessly combine e-commerce content with editorial content, resulting in an excellent user experience and better sales outcomes.”

From Vareo and Tom Tailor's perspective, Sitefinity resolves many common e-commerce challenges. For partners, the platform's scalability enables quick and efficient system integrations while ensuring information security.

For Tom Tailor, the ease of content management is a major win. Now, their non-technical marketing team can take control of the website without relying on external agencies. They no longer need to navigate multiple systems or manually update content, making the overall e-commerce experience far less daunting.

Elevate Your E-commerce with Sitefinity and Ucommerce

Ucommerce for Sitefinity provides a unique solution to these challenges. It offers an agile e-commerce platform that complements the content management system and simplifies backend system integrations, all under one roof.

Whether you’re establishing a new digital sales channel like Tom Tailor or looking to enhance an existing e-commerce platform, Vareo’s integrated solutions can help you unlock the full potential of your online business.